ERYC Comms Experience



East Riding of Yorkshire Council and the Hull and East Yorkshire Children’s University are teaming up to offer pupils in the East Riding of Yorkshire an insight into the world of communications and the media.

Pupils will learn about the skills involved in careers such as journalism, public relations and marketing and get the chance to put those new-found skills to the test with an exciting challenge at either the Bridlington Spa, East Riding Leisure Centre or East Riding Museums.


  • To discover what is involved in being press and marketing officers with East Riding of Yorkshire Council, the tasks they undertake and the purposes of their roles.
  • How to conduct interviews in order to get interesting information and then how to turn their interview notes into articles and social media content.
  • What makes good photographs and how to take them, learning all about framing, composition, lighting, use of props and other technical aspects.
  • How to record film footage and then edit it to produce video content which appeals to social media audiences.
  • Effective ways to use social media for publicity and marketing purposes.
  • How live radio is produced with a special insight into a BBC Radio Humberside broadcast.

The experience

Welcome and introductions from the East Riding of Yorkshire Council Marketing and Communications team.

Learn about a variety of roles with some hands-on workshops and activities including:

  • Social media editors – Deciding which content to feature on the Twitter feeds to best promote venues and activities.
  • Reporters / press officers – Creating their own questions to interview key members of staff and then producing interesting posts for social media.
  • Photographers and video producers / vloggers – filming interviewees and using video editing software to finalise their footage and taking pictures of staff which will catch people’s eyes on social media feeds. Their challenge will be to use photos and video to tell the story of the venue, event or show depending on location of experience.
  • Feedback and evaluation



Building for the Future

Building for the Future experience


This experience has been produced in association with West Building Supplies, Bridlington and East Riding College, Bridlington campus to provide children with an insight to the construction industry, and investigates the number of careers available within the industry.


  • To provide children with an awareness of the careers available within the construction industry from the ground up, including geologists, architects, builders, plumbers, electricians and much more.
  • To raise the aspirations of local children, local jobs and the skills and education needed to secure roles in the future.
  • To discover work in the construction industry is not always about getting your hands dirty!
  • To link the supply chain and the sourcing of products from across the globe, for the use by local trades.

The experience

An overview of the construction industry at East Riding College, Bridlington.

Hands on experience and team challenges in the following areas to include:

  • Building
  • Plumbing
  • Design
  • Electrics
  • Joinery
  • Feedback and evaluation




Run a Hotel for the Day


  • To introduce the world of hotels to our Hull CU children and familiarise them with their operation.
  • To learn about the people who use hotels and their potential destinations when in our city.
  • To know how to use a hotel, from booking to leaving and be aware of the protocol and services available
  • To become aware of the varied range of jobs available in the Hotel industry and the skills, qualifications and training needed.


  • Tour around the whole hotel and activities in the following areas:
  • Restaurant and Kitchen – sandwich and cookie making , meeting the head chef
  • Functions and Events – setting up and dressing tables, meeting staff who work in events and conferencing
  • Housekeeping- tidying a hotel room, making beds, hovering, meeting housekeeping staff
  • Lobby/Reception- check in worksheet, meeting reception staff

Marine Biologist For a Day

The Living Seas Centre is Yorkshire Wildlife Trust’s exciting coastal education facility set amongst the beautiful chalk cliffs of South Landing, Flamborough. The centre offers a wide range of activities to inspire people of all ages and backgrounds about the diverse and exciting marine wildlife found off the Yorkshire coast.

“Marine Biologist for a Day” offers high quality environmental activities for schools, enabling pupils to learn both in the classroom and out on the rocky shore. With such resources at our finger tips, learning is guaranteed to be exciting, fun and engaging!

The programme is aimed at Key Stages 1 and 2. All our activities can be tailored to meet the requirements of your group and are linked to the National Curriculum. The visit will generally involve 3 activities and for certain sessions, be dependent on tide times.


Seashore Safari

On a ‘Seashore Safari’ you’ll discover and identify the fascinating wildlife that lives on the rocky shore. We’ll be looking for limpets, seeking out shannies and surveying for seaweed!

Success criteria includes: Identifying and naming a variety of plants and animals in their habitat; identifying and classifying using a simple key; identifying and describing the functions of different parts of a seaweed; describing how living things are classified in groups according to common observable characteristics.

Seashore Detective 

The strandline is a treasure trove of fascinating finds. As ‘Seashore Detectives’ we’ll be looking for clues as to what lurks in the mysterious offshore waters. 

Success criteria includes: Using observations and ideas to suggest answers to questions; identifying and naming a variety of common seaweeds and seashore animals; exploring and comparing the differences between things that are living, dead and things that have never been alive; identifying and naming a variety of different materials; describing how fossils are formed.

Waves of Waste

Sadly, litter is now a common sight on our beaches, with ‘Waves of Waste’ washing up each day. As we take a walk along the shore we will use litter pickers to collect items and ask: What is it? Where did it come from? How does it affect marine wildlife? How long will it last?

Success criteria includes: Gathering and recording data to help in answering questions; reporting and presenting findings; comparing and grouping a variety of everyday materials by their properties; recognising that environments can be changed by humans and that this can pose danger to living things.

Seabed Explorer

‘Seabed Explorer’ will take us on a journey through the hidden undersea landscape. A unique underwater film, shot here in Yorkshire, alongside special seabed maps will help us to discover vast deserts, huge rocky reefs, underwater caves and dense forests. We will also learn about the many weird and wonderful marine animals that live in the hidden waters of the North Sea.

Success criteria includes: Using observations and ideas to suggest answers to questions; exploring what different types of seaweed needs for life and growth; identifying and naming a variety of marine animals and undersea habitats.

Natural Art

The seashore is an artist’s dream, full of interesting materials from which to create a masterpiece. The beauty is that these works will only last as long as the tide and sea allow. Pupils will get the chance to let their artistic expression run wild.

Success criteria includes: Identifying and naming a variety of common seaweeds and seashore animals; identifying and naming a variety of different materials; experimenting with a wide range of art and design techniques using colour, pattern, texture, line, shape, form and space.


The Living Seas Centre make every effort to ensure our centre and classroom facilities are accessible to all. The Centre is wheelchair accessible and there is a disabled toilet on site. Access to the shore is down a concrete road (steep incline), while the beach is a mixture of pebble, cobbles, sand and bedrock. Please inform us if any of your group has particular needs.

BAE Systems Experience


  • To gain an insight into BAE Systems as a significant local employer
  • To learn about the many different jobs and skills needed to design and build aircrafts
  • To understand the relationship between education and career and the level of education needed to go into science, design and engineering roles
  • To raise children’s aspirations by showing them that there are a wide variety of jobs available within the city
  • To show children the level of commitment and self discipline needed to build a successful career in science and engineering industries
  • To develop young people’s confidence and communications skills by engaging them in projects with mentors from the world of work


  • A tour of the manufacturing facility where the world famous Hawk Jump Jet aircraft was built
  • Tour of the Mission Systems
  • A flight in the flight simulator
  • Workshop learning about the forces of flight, building individual Hover Hawks and Hoop Gliders and learning how to move a vehicle using a computer programme
  • Meet and chat to staff throughout the company about their individual roles and the training and experience they have

ARCO Experience

The Aim

  • To learn about the history of one of Hull’s oldest and biggest family businesses
  • To gain an insight into the everyday operation of Arco including ethical trading locally and internationally
  • To begin to understand the different jobs available and the skills and qualifications needed
  • To develop a broad understanding of the quantity of different products ARCO sells
  • To discover the role IT plays in logistics and distribution
  • To understand the level of commitment needed to be a conscientious and effective employee
  • To meet and chat to members of the ARCO workforce
  • To handle, wear and use products associated with the company including protective clothing
  • To discuss and understand the importance of health and safety in the workplace

The Visit

  • A guided tour of the ARCO offices, warehouse, goods yard and canteen etc
  • Opportunities to meet and chat to staff in different areas, services and departments
  • Meet members of the senior managers for questions and answers session
  • Discussion about the role of ARCO in Hull’s economy
  • Practical session looking at some of the goods and trying on safety clothing and equipment

AB Ports & P&O Ferries

The Aim

  • To learn about the history of Hull as a port and the role it plays in Great Britain
  • To learn about AB Ports and the key role it plays in Hull’s economy
  • To understand Hull’s position as a port within Europe and the rest of the world
  • To discover the wide range of jobs available and the skills needed to work at a port and on a ferry
  • To explore the process of imports and exports in a thriving port
  • To learn about P&0 Ferries, its role in the shipping industry and the many jobs that are available

The Visit

  • A guided tour of one of the P & O Ferries cruise ships
  • An activity to be completed on board the ship
  • A Coach tour of the port with opportunities to stop and observe the many activities across the docks
  • Opportunities to meet and chat to staff in different areas, services and departments within the port
  • Workshops and presentation from Associated British Ports
  • Discussion about the role of the port in the emerging green energy market

BBC Experience

The Aim

  • To understand how the BBC operates radio and TV stations in Hull
  • To begin to understand the many different jobs required to operate a TV and radio station
  • To understand the recruitment process, qualifications and experience needed to work in TV and radio
  • To understand journalism and its role in TV and radio
  • To familiarise children with how news bulletins are put together for both radio and TV
  • To develop children’s reporting, interviewing and presentation skills by producing an item for both TV and radio
  • To learn how technology, IT equipment and software are transforming TV and radio and their role in delivering the news
  • To build children’s confidence by encouraging them to speak with a microphone or to a camera

Pre visit to school

  • Explain the aims and objectives of the visit and go through the itinerary of the day
  • Discussions around young people’s perceptions of radio and TV
  • Discussion around the role of the media and reporting news
  • Talk about safety, rules and behaviours to ensure the day is safe and enjoyable
  • Tell the children what to think about during the visit and answer any questions

The Visit

  • A visit to the BBC studios in Hull to learn about employment opportunities in TV and radio including case studies of different careers of individual staff within the studio
  • Meet the BBC TV and radio staff teams including famous faces they have seen on the TV and heard on the radio
  • Research a local news topic for use in an afternoon workshop
  • Practical workshops learning about the different equipment involved
  • Working with a professional TV or radio presenter, in groups, recording a news piece for TV and radio with music, voice over, film clips, sound effects and interviews
  • All groups evaluating each production with peer discussions and suggestions for improvement

Post visit to school

To review and reflect on the learning experience and chat about the different job roles and skills and qualifications needed. Further discussion about how education links to employment

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